Brand Persuasion
Behind the buy: Cracking the code of brand influence
Purpose
Welcome to a space where marketing isn’t just explained, it’s decoded.
We deep dive into how brands play mind games to conquer your thought process, shape perceptions, and drive consumer behaviour. We uncover the invisible triggers behind everyday decisions: the stories that pull you in, the colours that make you feel, the scarcity that makes you desire, and the conformity that makes you say yes.
From storytelling, colour therapy and symbolism, to cognitive biases, pricing psychology, and social proof, we explore how these subtle strategies fuel marketing success and build long-term brand loyalty.
Here, every tactic has a reason. Every emotion has a design. Every choice has a pattern.
Whether you're a customer, a curious consumer, a marketer sharpening your craft, or a founder building your brand, this is where you discover the science behind the purchase. The science behind persuasion. The science behind what truly makes people like us say yes.
If you’ve ever wondered why you picked one product over another, why certain brands feel familiar, irresistible, or “made for you”, this platform is for you.
Let’s peel back the layers, challenge assumptions, and examine the psychology that drives markets, cultures, and our everyday behaviour.
Welcome to the world behind the shelf.
About Me
Hello everyone, I am Falak Gala from Mumbai. I am pursuing PGDM with Marketing and Human Resources as a specialization. I have graduated with a degree in psychology and am passionate about applying the principles of social and cognitive psychology on my blogs about how different companies captivate your attention using psychological techniques to market themselves, increase their sales and enhance their brand image among the masses.
I am willing to treat this solely as a passion project. Hope you stay with me and enjoy it. Thank you!
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If you’re curious about how brands shape choices and what truly makes people say “yes,” you’re in the right place.
Let’s explore the hidden side of marketing, one insight at a time.
